Friday, January 15, 2010

Apple launches new iPhone and iPod models with double memory space (and a higher price)



Yesterday, Apple introduced the new (and more expensive) models of its iPhone mobile handset and iPod media player with double the memory of previous versions. In this way, the company alter its lineup for the second time in six months in order to attract the consumers.
Apple has sold more than 4 million iPhones since the launching last June, and now the company has explained that the iPhone will be available with 16GB memory, and the iPod Touch comes in a new 32GB model. Both devices will be sold for US$ 499. The new iPod can store about 7,000 songs, while the new iPhone can store about 3,500 songs.
The company will continue selling its former iPhone with 8 GB for US$ 399 and two old versions of the iPod Touch, allowing 8GB and 16GB of storage space, for US$ 399 and US$ 299, respectively.
The new models were launched while Apple stocks are down temporarily (so far, -34% this year) due to recession fears in US economy and uncertainty about how a recession could affect the sales of these devices. While iPod unit sales growth slowed last quarter (2007), the product generated more revenue because users bought more expensive models, according to Bloomberg.

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